Technical SEO Audit & Implementation
Google Can't Read
Broken Sites.
You can write the best content in the world, but if your technical foundation is flawed, Google won't index it. We perform a deep-dive "Health Check" to identify and fix the invisible code errors that are holding your rankings back.
Crawlability Issues
If the Googlebot "Spider" hits a dead end, it stops indexing. We fix broken links (404s), redirect chains (301 loops), and blocked resources in your robots.txt file to open the highway for Google.
Duplicate Content
Google hates confusion. If you have multiple versions of the same page (http vs https, www vs non-www), you are splitting your ranking power. We implement "Canonical Tags" to tell Google which version is the Master.
Schema Markup
We speak Google's native language. We add JSON-LD structured data to your code, helping search engines understand exactly what your page is about—leading to "Rich Snippets" (Stars, FAQs, Events) in search results.
The Diagnostic Path.
Find, Fix, Verify.
Spider Crawl
We use industry-standard tools like Screaming Frog to crawl every single URL on your site, mimicking exactly how Google sees your infrastructure.
Error Triage
We generate a prioritized list of "Critical Errors" (things killing your traffic now) vs "Warnings" (things that should be improved later).
Code Implementation
We don't just give you a PDF report. We log into your backend and fix the code, update the sitemaps, and add the necessary meta tags ourselves.
Re-Submission
Once fixed, we manually request a re-index via Google Search Console to ensure your clean, updated site is reflected in search results immediately.
The Toolkit.
Professional grade software.
Audit Checklist.
What we inspect.
Common Questions
What is a 404 error?
It means a "Page Not Found." If Google finds too many of these, it assumes your site is abandoned and stops ranking you. We fix these by redirecting them to relevant pages.
How often should I audit?
We recommend a full Technical Audit once every 6 months, or whenever you make major design changes to your website structure.
Reading the Page indexing report
The Page indexing report in Search Console is where a technical audit gets specific. Each status points to a different kind of problem:
- Discovered, currently not indexed. Google knows the URL but has not crawled it yet, often a sign of too many low-value URLs competing for attention or of weak internal links.
- Crawled, currently not indexed. Google fetched the page and chose not to include it, usually because it adds little beyond other pages.
- Duplicate without user-selected canonical. Several URLs show the same content and none of them says which is the main version.
- Alternate page with proper canonical tag. Normally fine, and a useful sign that canonical tags work as intended.
Problems specific to online stores and larger sites
Filters, sorting options and tracking parameters can create thousands of variations of the same category page. We decide which combinations deserve to be indexed, keep the rest out of the crawl path, and make sure pagination, out-of-stock products and discontinued items are handled consistently. Sites built with JavaScript frameworks get a rendering check, so important content and links appear in the HTML that Google processes. Multi-language sites have their hreflang annotations validated in both directions.
What to prepare for Technical SEO Audit & Implementation
- Owner or full-user access to Google Search Console, and to Bing Webmaster Tools if you use it
- Admin access to the CMS or store, plus hosting or server access for redirects and headers
- A list of your most important pages and any recent redesigns, migrations or domain changes
After the fixes
Technical fixes change what Google can crawl and index; they do not replace useful content or earned links. We re-check the affected reports over the following weeks and send a short summary of what changed, what improved and what still needs attention.
Related services: site architecture and internal linking, Core Web Vitals optimization and store migrations that keep search rankings.
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